๐Ÿ‘‹ yo, what's good โ€” i'm

Kartik Rao
Product Designer
@ YouTube

I design the stuff you tap, swipe, and doom-scroll at 3 AM instead of sleeping. Currently at YouTube making the binge-watching experience dangerously delightful. Your screen time report? yeah that's partially my fault ๐Ÿ˜…

โœ๏ธ Interaction Design ๐ŸŽฌ Motion ๐Ÿค– AI Prototyper ๐Ÿ” UX Research
Kartik Rao
Open to vibes & collabs
YouTube Google Pixel Android Verily WhatsApp 2.5B+ Users Design Systems Prototyping YouTube Google Pixel Android Verily WhatsApp 2.5B+ Users Design Systems Prototyping

The Work ๐Ÿ› ๏ธ

Problems solved, pixels pushed, and thumbs saved. Here's the highlight reel (no filler episodes).

01 โ€” Currently Shipping

YouTube Watch Experience ๐Ÿ“บ

Designing the world's most powerful (and let's be honest, most addictive) video viewing experience. I obsess over how viewers control, navigate, and fall into the infinite content rabbit hole. Basically, I'm the reason you stayed up until 3 AM watching competitive marble racing. you're welcome ๐Ÿ†

2.5B+ Daily active users impacted (no pressure lol)
โˆž Rabbit holes successfully navigated
The Verge โ€” Major YouTube redesign featuring immersive Ambient Mode โ†—
Oct 2022
An Updated Look and Feel for YouTube
YouTube Official Blog โ€” Announcing Ambient Mode, darker dark theme, pinch-to-zoom, and redesigned UI elements.
Nov 2022
Decoding YouTube's New Design Language
YouTube Official Blog โ€” Deep-dive into ambient color extraction, rounded UI, and the design philosophy behind the visual overhaul.
Dec 2023
Three Dozen New Features & Design Updates
YouTube Official Blog โ€” Press-to-2x, stable volume, redesigned TV experience, new "You" tab, and modernized description panels.
Jun 2024
Redesigned Watch Page & Premium Features
YouTube Official Blog โ€” Experimental redesigned watch page on web, enhanced 1080p HD, pick-up-where-you-left-off, and 100M+ Premium subs milestone.
Oct 2024
24+ New Features Rolling Out Across YouTube
YouTube Official Blog โ€” Resizable miniplayer, collaborative playlists, fine-tunable playback speed, badges, and cinematic TV enhancements.
Nov 2025
5 New Features to Help Creators Shine on TV
YouTube Official Blog โ€” AI-powered super resolution, 4K thumbnails, immersive channel pages, and decluttered TV watch experience.
โ–ถ๏ธ Immersive
๐ŸŽฌ Ambient
๐ŸŽต Theater
๐Ÿ“ฑ Mini Player
02 โ€” Google Hardware

Google Pixel Camera (Pixel 4) ๐Ÿ“ธ

Led UX for the world's best smartphone camera. Simplified user flows, built an immersive UI, nailed social sharing, and made user education actually not boring. The whole point? Get out of your way so you can take better photos of your dog. ๐Ÿ• (and occasionally your friends i guess)

๐Ÿ† #1 World's best mobile camera (DxOMark)
โšก Fast Time-to-capture reduction
Android Police โ€” Pixel 4 camera UI gets a massive overhaul โ†—
Oct 2016
Introducing the Pixel โ€” Phone by Google
Google Blog โ€” The first Pixel with the camera that scored highest on DxOMark, setting a new bar for smartphone photography.
Sep 2019
Pixel 4 Camera App Leak: Major UI Redesign
MobileSyrup / XDA โ€” Camera 7.0 revealed with decluttered controls, swipe-down settings, infinity focus for astrophotography, and new mode switcher.
Oct 2019
Pixel 4 Is Here to Help
Google Blog โ€” Official launch of Pixel 4 with Live HDR+, dual-exposure controls, Night Sight astrophotography, and the redesigned camera UI.
Nov 2019
"The UI is very simple and there is no excess clutter"
XDA Developers โ€” Review praising the camera UI's simplicity: "You could give your grandparents this camera and they will know how to use it."
Dec 2019
How Pixel 4 Telephoto Camera Improves Portrait Mode
Google AI Blog โ€” Technical deep-dive into dual-camera depth estimation and improved bokeh rendering for Portrait Mode.
Mar 2020
Pixel Feature Drop: Camera Quality Improvements
Google Blog โ€” Second Pixel feature drop with auto white balance improvements and autofocus enhancements across the camera system.
๐Ÿ“ท Camera
๐ŸŒ™ Night Sight
๐ŸŽฅ Video
๐Ÿคณ Portrait
03 โ€” Android

Google Clock: Wake Up Experience โฐ

Designed the Musical Alarm wake-up experience in Android's default clock app. Because waking up to a blaring submarine radar sound is a crime against humanity ๐Ÿšจ. Now you can wake up to your favorite Spotify or YouTube Music playlist like a civilized human being. your mornings called โ€” they said thank you.

2B+ Daily users impacted across Android
100M+ New Spotify signups driven by this integration
9to5Google โ€” Google Clock seamlessly integrates Spotify โ†—
Jul 2018
Wake Up to the Perfect Soundtrack with Spotify and Clock App from Google
Spotify Newsroom โ€” Official launch announcement. "This has been a top Spotify user request for years" โ€” Jorge Espinel, VP Business Development at Spotify.
Aug 2018
Google Clock App Adds Spotify Integration for Music Alarms
Droid Life โ€” "Huh, better late than never โ€” Google, after all these years, added musical alarms." Works for both Free and Premium users.
Aug 2018
Google Clock App Gets Spotify Streaming Support
XDA Developers โ€” Coverage of the Spotify tab in alarm sounds with recently played music, curated morning playlists, and full search.
Aug 2018
Google Announces Spotify Integration into Its Clock App
Neowin โ€” Feature works for free and premium accounts on Android 5.0+. Rolled out globally via Google Play Store update.
Aug 2020
Bedtime Feature: Sleep Sounds from Spotify
Spotify Newsroom (Updated) โ€” New Bedtime feature added with curated sleep and relaxation Spotify playlists and a timer for audio to stop playing.
๐ŸŽต Wake Flow
โฐ Set Alarm
๐ŸŽง Pick Song
04 โ€” Health Tech

Verily Study Watch โŒš

Designed a wearable for clinical research that securely captures health data โ€” and proved that a medical-grade device doesn't have to look or feel like a 1990s hospital monitor strapped to your wrist ๐Ÿฅ. This watch powers Project Baseline, an initiative to map human health. healthcare but make it fashion โœจ

10K+ Older adults in the US impacted by this device
100s Of prototypes built & tested to nail the UX
MobiHealthNews โ€” Consumer-grade design for clinical data collection โ†—
Apr 2017
Verily Launches Project Baseline to Map Human Health
Verily Blog โ€” Announced partnership with Stanford and Duke to collect broad health data from 10,000 participants using the Study Watch.
2018
Study Watch Receives FDA 510(k) Clearance for ECG
Verily Blog โ€” Study Watch became one of the first wearables to receive FDA clearance for on-device ECG recording in clinical research.
2019
Consumer-Grade Design for Clinical Data Collection
MobiHealthNews โ€” Coverage highlighting how the Study Watch brings sleek, consumer-grade design to clinical wearables, removing medical device stigma.
2020
Project Baseline Expands COVID-19 Testing Programs
Google Health Blog โ€” The Baseline platform and Study Watch infrastructure were adapted for COVID-19 testing and monitoring at scale.
โค๏ธ BPM
๐Ÿ“Š Data
๐Ÿƒ Activity
05 โ€” Concept โ†’ Reality

WhatsApp Business Concept ๐Ÿ’ฌ

Designed a concept app for Small Businesses in India โ€” better customer engagement, simpler storefronts, frictionless catalogs. Making sure your local chaiwala can leave you on 'read' professionally. ๐Ÿต plot twist: WhatsApp actually shipped these features a couple years later. not saying they saw my pitch, but... ๐Ÿ‘€

๐Ÿ“ฆ Shipped WhatsApp launched these exact features later
100% Concept validation success rate
๐Ÿ“ Medium Case Study โ€” Designing WhatsApp for Small Business Owners in India โ†—
UX Collective โ€” Rethinking WhatsApp for Business โ†—
Apr 2017
๐Ÿ“ Designing WhatsApp for Small Business Owners in India
Medium โ€” Kartik Rao โ€” The original case study: exploring how small business owners in India need a channel to connect with local customers.
Apr 2017
Concept Designed: WhatsApp Business for Small Merchants in India
Original concept pitch โ€” Storefronts, catalogs, automated replies, and professional business profiles designed for Indian SMBs.
Jan 2018
WhatsApp Business App Officially Launches
WhatsApp Blog โ€” WhatsApp releases standalone Business app with business profiles, messaging tools, and greeting/away messages.
Aug 2018
WhatsApp Business API Launches
WhatsApp Blog โ€” Meta launches the WhatsApp Business API, enabling enterprise-level B2C communication โ€” matching the concept's vision of scalable business chat.
Nov 2019
Introducing Catalogs for Small Businesses
WhatsApp Blog โ€” "Catalogs are a mobile storefront for businesses to showcase their goods" โ€” the exact feature Kartik's concept envisioned years earlier.
Nov 2020
Shopping Button & In-App Storefront Rolls Out
WhatsApp Business โ€” A storefront icon now appears in chat, letting customers browse catalogs without leaving the conversation. Full circle moment. ๐Ÿ”„
2022โ€“2023
Collections, Cart & In-App Payments Ship Globally
WhatsApp Business โ€” Product collections, native cart, and payment links complete the B2C storefront vision โ€” every feature from the original concept, now live for 200M+ business users.
๐Ÿช Storefront
๐Ÿ’ฌ Chat
๐Ÿ“‹ Catalog
๐Ÿค– Auto-reply

The "Humble Brag" Section ๐Ÿ’…

A few shiny things I picked up along the way while trying not to break production. (only broke it twice, no biggie)

๐Ÿš€

"Your contributions ensured our launches achieved the YT Leads level OKR and we are grateful for having you! Congrats!"

โ€” UX Director
re: YouTube Launch Milestone
๐ŸŽจ

"The work that you've generated has been instrumental on developing our next design system, and we thank you for it."

โ€” Creative Director
re: Lightseed Design System
๐Ÿ’ก

"Your advice, workflow process, and general pros and cons for the different tools has helped inform my own workflow."

โ€” Peer Designer
re: Prototyping Knowledge Share
๐ŸŽค

"Kartik has shown how to transform ideas into compelling prototypes that can be pitched to executives and influence product roadmaps."

โ€” UX Operations Head
re: Lunch & Learn Session
๐Ÿ› ๏ธ

"You faced a hard deadline, navigated tricky cross-team hurdles, and even gave up evenings and weekends to deliver flawlessly."

โ€” Eng Director
re: Crunch Time Dedication
๐Ÿ†

ngl, the vibes are immaculate

โ€” every reviewer, apparently